About politur

politur is a Berlin-based trend agency that combines creativity with marketing know-how. politur specialises in visual analysis and consultancy for companies in areas including consumer products, home accessories, interiors, automotive, cosmetics, textiles and retail.

With the focus always on the brand, our work is based upon translating trends into concrete concepts for products and brand activities.

politur aims to assist its clients in creating a compelling visual identity for the brand and making this clearly visible to the consumer.



politur develops visual strategies through a holistic approach

visual brand strategy / product line consultancy / communications concepts / brand realisation

As visual strategists, we analyse the identity of the company and translate its brand essence into imagery. We capture abstract ideas and trends in strategic structures. From these, we formulate successful concepts with a holistic approach to development — from trend and theme research, to product development, and presentations at trade fairs or at the point of sale.

politur translates trends into market-driven concepts

trend reports / trend research / trend concepts / trend realisation

Trends are the driver for innovation and the basis of our work. As trend catalysts we constantly conduct analysis of the Zeitgeist, in which we capture currents in society, before analysing, filtering, organising, evaluating and combining. We formulate relevant trend information that helps our customers develop innovative solutions for their product portfolio and their brand philosophy.

politur provides impetus for innovative brand strategies

workshops / trend presentations / trend journalism

As initiator, we conceive cutting-edge methods and provide know-how in all areas of strategic retail and brand development. Using workshops and presentations, we provide information on future developments in the consumer product and lifestyle markets and provide businesses with a fresh look at their own brand.


Oliver Schmid

Director politur

My core:

Approaching the world with an open mind. Identifying opportunities. Accepting challenges. For every problem, there is a tailored solution. Optimistic realist.

My path:

Assistant with the fashion label Manfred Schneider, training as Junior Fashion Manager in Italy, textile design studies, consultant at the consulting firm De Bock & Dekker in Amsterdam, NIMA study at the Netherlands Institute of Marketing, established the trend agency politur in Berlin in early 2000.

I’m good at:

Connecting creativity with marketing know-how. Structured thinking and approach, while remaining flexible and open to new ideas. An ability to sense the Zeitgeist and highlight the important points. Initiating and supporting interdisciplinary design processes.



I’ve been lucky to work for the following companies:

25hours Hotel Company, ADO-International, Akademie Handel, Betten Braun, Contento, Dan Pearlman, Deutsches Mode-Institut, El Tokio, Envirosax, Heine, Keramag, Leipziger Messe, LOQI, Messe Frankfurt, Mitsubishi Motors, Nachtmann, Neckermann, Scheurich, Tchibo, Villeroy & Boch, Waechtersbach, WMF und Zürcher Hochschule der Künste.


For more information about politur or our projects just mail us: info(at)politurimnetz.de